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, by Bob Willard
Download PDF , by Bob Willard
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Product details
File Size: 3309 KB
Print Length: 225 pages
Page Numbers Source ISBN: 0865717125
Publisher: New Society Publishers; Tenth Anniversary edition (April 10, 2012)
Publication Date: April 10, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B007SNHORY
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Amazon Best Sellers Rank:
#551,381 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
overall I thought this was a very good book. it used money saving techniques to entice potential business owners into using sustainable practices. I would have liked to an entire example of a sustainable business but otherwise it was very good.
I absolutely loved this book. It is a great approach to explaining the business case for sustainability! My only complaint is that it was short and I could have read a thousand more pages on each topic, but it was so concise I got a great overview of each concept and the entire general concept.
Not much really different just renamed to meet a client's need
Perfect tool for making the case, could use the touch of a designer in making the book more visually engaging.
The complehnesive contents and easy reading way of description of this book give you the improving productivity ,leading to increasing revenue etc.
Bob Willard originally published The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line back in 2002. In 2012, his publisher, New Society Press, brought out an updated 10th Anniversary edition, and changed the title to The New Sustainability Advantage.Basically, Willard takes apart every conceivable factor in business economics and shows how greening the company (when done right) yields vast financial benefits for businesses large and small. In other words, the entire book is a validation of something I've been saying for years: business can profit strongly by going green.The book covers obvious and non-obvious savings and income possibilities in many areas, with entire chapters on revenue/market share, energy, waste, materials and water, employee productivity, HR expenses, and risk reduction; these are the seven benefits in the subtitle. The risk reduction chapter is particularly detailed—covering reputation damage (with five subcategories), cost spirals (six subcategories), compliance, and other areas.What's a non-obvious saving? One example would be the cost of water embodied in the production of paper; it turns out to be an astonishing 60 liters per ream (page 88). I certainly didn't know that!Willard uses a mixture of real-world examples and two hypothetical companies, one quite large and the other much smaller—and uses very conservative projections for both. For the smaller company, with $1 mm annual revenue, the profit boost tips the scale at 51 percent. 51 percent growth in profit—that is, income minus costs—is not too shabby. But the large company, with revenues of $500 mm per year, showed a truly astonishing 81% net increase.Once again, Willard is using extremely conservative assumptions, bending over backward to avoid sensationalizing the results.Still, I would have preferred two real case studies of companies that have taken these steps, with real numbers. Fortunately, he does cite many real-world examples to illustrate specific categories of savings and revenue. To name a few of them:GE's Ecomagination line of earth-friendly products brought in $18 bn in 2009, up from $10.1 bn in 2005. This was roughly 10 percent of total revenue, and was expected to grow at twice GE's overall rate in the following five years (page 42).IBM turned a $1.5 mm cost into a $1.5 mm revenue stream by selling something it used to throw away, adding $3 mm to profit each year; the US Postal Service turned a $9.1 mm annual disposal cost into $13 mm annual income, or $20 mm in profit (page 72).The UK department store Marks and Spencer's internationally recognized Plan A sustainability initiative was adding £50 mm (approximately $80 mm) per year to the bottom line through its original 100 sustainability commitments; this was part of the incentive to up the number of metrics to 180 (page 159).He also cites statistics that show overall growth in consumer awareness and shifts in purchasing habits. Examples include findings that 77 percent of consumers describe themselves as green and/or health-conscious; 57 percent had made a green purchase in the previous six months; 40 percent chose particular products or services because of the values the company espoused (page 43). 92 percent of young professionals want to work at an environmentally friendly company (page 120), while at least 57 percent up to 83 percent of employers acknowledge that their corporate responsibility policies influence employee retention and loyalty (page 125).While the book is definitely tilted toward larger entities, even small companies with just a few employees will probably find some ideas to implement that produce substantial savings and generate new revenue. For example, trash reduction can help even very small businesses lower costs.
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